Knowing the search trends and the terms that relate to our business can help us make a plan with better results.Ĭompetitor analysis: You will be able to pinpoint the keywords that your competitors within the same industry are trying to rank for to make an informed decision about whether to join the trend or try to differentiate yourself.įind the right keywords: Google Trends allows you to find the most suitable keywords for your content concerning your market sector. It's vital to detect them to know when to exploit them.Ĭontent plan: When making content marketing strategies, we will need a proper plan. Seasonal searches: As usual, some searches only occur on specific dates of the year. This is especially useful for brick-and-mortar businesses. Search segmentation: If we want to carry out a local SEO strategy, the geographical segmentation of a search can be of great help. Now that we have established the possibilities of Google Trends, it's time to see how we can use all the information extracted from this tool and put it into practice. Related: How to Identify the Best Long-Tail Keywords How to use Google Trends You can also see the trends of particular social networks such as YouTube. Google Trends shows the most searched topics that are trending and lists them by relevance. Trends: This is the closest thing to the trending topic list on Twitter. Although this is not an exact science, the forecast can serve as a guide.Ĭomparison of terms: With this option, it's possible to compare the searches that a keyword has in different geographical areas as well as track its evolution over time.Įxport: Google Trends allows us to save all the obtained data in an Excel sheet and conveniently access it on our own PCs. These filters are especially beneficial when businesses are looking to further improve and segment their strategy.įorecast: The tool tries to estimate the trend that a particular keyword will have in the future. Search filters: This is very useful when we want to see searches for a specific geographic area or a specific date. For example, the keyword "anniversary" and the word "gift" together form a long-tail keyword "anniversary gift". Related searches: These are words that can complement a keyword to form long-tail keywords and are related to the same search. Search trend: Google Trends allows us to see whether a keyword is moving up or down in searches. Search volume: These are the relative values that indicate the number of searches for each keyword or topic.
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